On the 3rd of March some rather interesting statistics were revealed through the results of the 2008 Digital Entertainment Survey, an independent online audit of digital entertainment activity in the UK. Amongst the highlights were reports that Blu-ray would be the highest growth digital entertainment activity in 2008, and that 7 out of 10 pirates say they would cease their illegal posturing if they received a warning from their ISP.

Most interesting, though, was the news that consumers want social networks to become major content distribution platforms. 1 in 4 users of social networks agree that they could end up being the main way to access video and music. 30 percent of new users find the community helpful in searching for new music, including 1 in 2 female teenagers, and 1 in 5 say that they've purchased music based on recommendations.

Social networks could be a powerful new way to build up a collection on your portable player, and a powerful new medium through which to promote and distribute new media.