Fujifilm is one of the most prolific manufacturers in the digital camera market and true to its forward thinking ideals it has now launched a brand new J Series of digital cameras, in the shape of the FinePix J10 and J50.

Designed for consumers seeking an affordable digital camera that doesn't compromise on features, both models are powerful and easy to use and fit comfortably into a pocket or handbag.

The J10 is a mere 19mm thick, incorporates an 8.2-megapixel CCD sensor, a 2.5-inch LCD and a 3x Fujinon optical zoom lens. The J50 is slightly larger with a 23mm compact body and adds a high resolution 2.7-inch, 230K pixel LCD as well as a powerful Fujinon 5x optical zoom that provides a 37mm-185mm equivalent focal length range.

Both cameras are available in either Matt Black or Brushed Silver and use Fujifilm's Picture Stabilisation Mode to reduce blurry images caused by camera shake. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce high-quality digital pictures.

The FinePix J10 and J50 should be in the shops by the time you read this.